Mobilizing people is not the only function of commuting from one point to another - for us, that is definitely not what defines motorcycles either. It is a journey to one's self-discovery. Once the helmet is on, one gently peels away the obsolete definitions of what it meant to be the regular human. The sound of the cranking engine lets the rider loose from the earthly reservations about social identity and all that jazz. Visual dissociation is complemented by the mechanical revamp, resulting in the cheeky pleasure of becoming the literal “fugitive from oneself” - and this is what gets us addicted. We are passionate about experiencing the gentler merger with the machine, sliding into its ghostly abilities, speed, and horizon - eventually becoming the cyborg.
Our ultimate intention with TOIZ is to equip the rider with the unblemished instrument of shapeshifting.